Artistic, comfortable, unconventional..

Bohemian style is more than just a fashion trend – it’s an actual culture in its own right; one that comes with a very specific ideology and complicated history. While it’s closely associated with the hippie fashions of the 60s and 70s, these days, bohemian fashion is part of our mainstream culture. ‘Boho’ fashion actually began as a counterculture back in the 19th century. In today’s society, the wide variety of boho clothing and accessories have cultivated the style into an actual phenomenon. Modern boho follows the lines of effortless, relaxed fashion, with the comfortable clothing, the rustic textured yet casual jewelry and accessories with an overall artistic, creative fusion of enticing elements.   

The fashion industry labeled bohemian to embody the lifestyle ideology that comes with it: an alternative to the traditional way of dressing, paired with an equally alternative, more liberated lifestyle. They branded this bohemian mantra to represent a social stance against everything “trendy and mainstream” from materialism to society’s "politically correct" and "lady-like" limitations. Now that the non-conformists have made such a mark on social media with their addicting wanderlust nature, mainstream fashion brands have shifted their thinking. The once followed now becomes the follower. Stay wild and weird my friends.

- Preston Bolles